BEAUTY…REDEFINED AS STRENGTH, PASSION & POSSIBILITIES.
When it comes to beauty, our philosophy has always been that it is more than skin deep. Self-respect, kindness, drive and a strong belief in your sense of self can ultimately do as much for your outer “beauty” as any expensive product. Which is also why we love beauty products that work to highlight a person’s natural beauty and inner glow rather than covering it up. So when we saw Neutrogena’s new campaign, it immediately became our New Addiction.
Through thousands of hours meeting with women around the world, Neutrogena uncovered a universal truth – women are stepping back to examine what’s possible in their lives so that they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena See What’s Possible”.
The empowering video brings to life Neutrogena’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible.
The “Neutrogena See What’s Possible” campaign will make its broadcast debut at the 88th Academy Awards on Sunday Feb. 28 at 7 p.m. ET/4 p.m. PT on ABC) so tune in to see & support it! The ad is voiced by Brand Ambassador and creative consultant Kerry Washington and features real women following their passions.
In the United States, the brand has forged a partnership with the Girls Inc. organization whose mission is to inspire all girls to be strong, smart, and bold.
If you want to check out the campaign, visit the “Neutrogena See What’s Possible” website and Neutrogena YouTube channel or follow them on social media. If, like us, you think that beauty being redefined as strength, passion & possibilities is helping to change the world, then join the conversation yourself! Share your own personal stories and words of encouragement to empower other women across social media by using the hashtag #SeeWhatsPossible
Also, check out their campaign hub page and press release !
