Unlike canned cocktails that taste fake, a premium ready to drink cocktail delivers the authentic flavors of traditional bar-quality drinks. Quality ingredients and precise measurements are key to a smooth, delicious drink.
1. Authenticity
Ready-to-drink cocktails have responded to consumer demands for authenticity and high-quality products. The industry’s best brands use high-quality ingredients and expert craftsmanship to create drinks that taste just like the bar-level versions they’re modeled after. These new RTD cocktails are distinguished by their commitment to quality, which is different from the previous versions of RTDs that sacrificed flavor in favor of convenience.
The new wave of canned cocktails are crafted from traditional recipes that have been carefully refined and tested over time. They’re also formulated with ingredients that are sourced from reputable suppliers and bottled using state-of-the-art canning processes that protect and enhance flavors. The best companies prioritize accuracy in measuring pours of spirits and ingredients, ensuring that each drink has the right balance of flavor and alcohol content.
Many consumers are hesitant to try a pre-mixed, canned version of their favorite cocktail but innovative brands that aren’t willing to compromise on quality are winning them over. These companies offer a wide range of flavors that are sure to please any palate. They can be enjoyed anywhere, whether at home, on the plane, or even on the beach.
2. Convenience
RTD cocktails’ convenient packaging and single-serve sizes make them a convenient beverage solution. Cocktail-ready drinks, unlike bar-made cocktail, can be enjoyed with just one glass. This makes them a convenient option for on-the-go consumers and busy adults.
RTD cocktails are often created by small-batch producers who consult with master mixers to ensure the authenticity and integrity of their recipes. This attention allows brands deliver a beverage experience similar to traditional bar-made drinks.
Consumer demand for quality products that deliver convenience without sacrificing taste continues to drive growth of the ready-to-drink (RTD) cocktail market. Innovative brands who are not willing to compromise on quality attract new audiences and boost market share.
A brand website with a product locator, for example, is a great way to help consumers locate RTD cocktails near them. This strategy is also beneficial to the local economy, as it encourages consumers and businesses to support each other. RTD cocktail makers can also boost confidence in consumers by offering a range of sugar-free alternatives, which are formulated with the same great flavor as their full-strength equivalents without added sugars.
3. Affordability
The popularity of ready to drink cocktails means that more people than ever can enjoy a refreshing and well-made beverage without having to visit a bar. There are many brands that offer canned cocktails with a variety flavors. It is easy to find one that suits the mood or occasion. These drinks can be stocked in businesses such as airports and sports arenas.
In addition to the convenience factor, these beverages are often more affordable than cocktails served in bars. This makes them a good option for consumers looking for affordability, quality, and taste. With more innovation and players entering the market, it is easy to see why ready to drink cocktails are continuing to grow in popularity.
The key to creating a successful RTD cocktail is to use high-quality ingredients and a precise ratio of spirits and mixers. This will ensure the consistency of flavor in each bottle or canned drink. Also, it’s important to be aware of state laws governing the sale and distribution of these drinks. These laws can affect everything from the alcohol content to the labeling and even what types of retailers may be able to sell these drinks.
4. Variety
The beverage market has expanded to include more options, including craft beers, ciders and hard seltzers. Even with these new options, RTD cocktails will always have a place. Many consumers prefer canned cocktails for their convenience, but do not want to compromise quality or flavor. They want vodka gimlets with the right balance of flavors, and they want daiquiris to taste like daiquiris.
These drinks are popular for camping, tailgating and other outdoor activities because of their convenience and versatility. They can be a great addition to a pre-game snack, and they are also ideal for busy moms who need an easy way to unwind after a long day.
RTD cocktails have also become a go-to for hospitality venues that can’t offer full bars due to staffing and space constraints. Some stadiums and entertainment venues, for example, have started serving RTD cocktail in their concession stands so that fans can enjoy their favorite drinks with no wait.
Whether you’re looking for the perfect mixers to stock your home bar or want to bring a bottled cocktail to your next party, it’s important to find a small-batch craft producer that works closely with expert mixologists to create authentic recipes and balance the right ratio of natural ingredients. This will ensure your product tastes just like it came from a professional bar, and has the same consistency of your favorite mixed drinks at a local establishment.
